ELF MARKETING
To support Elf Marketing's evolution, I led a project to refresh their brand identity, aligning it with their business growth and ambitions. Collaborating closely with the in-house team, we established a new brand personality and invigorated the brand with a comprehensive toolbox.




This included guidelines for consistent application across various platforms.




Additionally, I provided creative direction for the implementation of the new brand, culminating in the design and build of a new website.

