Over the years, I’ve developed and refined a versatile design process that adapts to suit any project. This structured approach ensures clear and achievable timelines, tailored to meet my clients' needs. Here’s how it works:

01

DISCOVERY

In the Discovery phase, I work closely with clients to understand their needs, goals, and challenges. This involves stakeholder interviews, market research, and competitor analysis.

I then formulate a detailed creative brief, capturing all insights and objectives. This brief serves as a guide throughout the project, ensuring that the foundation is solid and aligned with the client's vision.

02

DESIGN

During the Design phase, I translate insights from the discovery phase into creative concepts. This includes developing initial sketches, wireframes, and design prototypes where needed.

Collaboration with clients is key, as their feedback helps refine the design to ensure it meets their expectations and effectively communicates their brand.

03

DEVELOP

In the Develop phase, the approved designs are brought to life through functional deliverables agreed in the discovery phase. This involves detailed design work across multiple channels, indicative designs for digital platforms, and the preparation of digital assets ready to share with the client.

I ensure that all elements are crafted to the highest standards, maintaining consistency and quality.

04

DELIVER

The Deliver phase involves finalising and launching the project. For digital projects, this includes thorough testing and working with trusted development partners to bring the designs to life. For print projects, it involves preparing files for use and consulting with suppliers to ensure production and delivery are of the highest quality, on budget and delivered on time.

I provide clients with all necessary assets and documentation in digital format, ensuring they are equipped and empowered to manage their new materials effectively and efficiently.

This process ensures a structured approach that consistently delivers successful and impactful design solutions for my clients.