FORENSIC CAPABILITY NETWORK
I led a comprehensive branding project for the Forensic Capability Network (FCN) with the goal of evolving their existing brand to raise the organization's profile and establish a more mature and trustworthy image.
This project involved extensive stakeholder consultation, collaboration with the in-house marketing team, and sector research to understand the external perceptions of FCN.
The rebranding process included defining overarching brand characteristics, creating a new strapline, positioning statement, mission, and core messages. These elements were crucial in anchoring the visual brand, which was designed to convey the key brand characteristics through a carefully selected color palette and shape language.
Additionally, I explored various options for a new identity design, ultimately refining the existing design to align with the newly established brand attributes.
To ensure the in-house team could effectively utilise and maintain the brand, I developed a comprehensive set of brand guidelines and supporting assets. These resources provided clear examples and instructions on how to consistently apply the brand across various platforms and materials.
