HIFEN STUDIOS
To establish a distinct brand for HIFEN Studios, originally the in-house creative arm of B-Engaged, I focused on capturing the youthful and vibrant culture of the team.
The brand was initially crafted with a street style and custom glitch treatments to reflect their dynamic approach.
As HIFEN Studios evolved, I refined their identity and expanded the brand toolbox to support their growing collaboration with commercial partners.
This project included enhancing visual assets and ensuring the brand's maturity matched their expanding market presence. The result is a robust, adaptable brand that showcases HIFEN Studios' creative talents and industry expertise.
