SPORTSMITH
For Sportsmith, a leading platform for sports performance and athlete development, I spearheaded the rebranding initiative, transitioning from the Strength of Science identity to better reflect the organisation's growth and new positioning.
The project encompassed name generation, development of brand personality and characteristics, and the creation of a comprehensive brand toolbox.
This toolbox included guidelines for tone of voice and visual identity, ensuring consistency across all channels.
The new brand identity was applied to their digital presence, enhancing engagement across web and social media platforms.
